Company Releases

It is with immense pride and enthusiasm that Valtir announces and congratulates Jim Crowley, our VP of New Product Development and Marketing, on being awarded the prestigious ARTBA Traffic Safety Industry Division (TSID) Jake Landen Roadway Safety Private Sector Award. This distinguished honor recognizes Jim’s outstanding contributions to highway safety and his unwavering commitment to improving transportation infrastructure for over 35 years.

Jim received this well-deserved award during ARTBA’s Traffic Safety Industry Division (TSID) meeting and Summer Classic golf outing on June 10 in Des Moines, Iowa. This annual event brings together members of AASHTO’s Committee on Traffic Engineering and the National Committee on Uniform Traffic Control Devices.

Jim’s career in roadway safety began in 1987 as Director of Marketing for Energy Absorption Systems (EAS) in Chicago, Illinois. In this role, he pioneered some of the field’s first training programs, leading initiatives to educate industry professionals. As part of Trinity Highway in 2010, Jim developed the SNAP (Safety Needs Analysis Program) and the Certified Lifesaver courses. These programs provided crucial guidance on product features, performance, installation, maintenance, and repair, specifically targeting FHWA, DOTs, consultants, and contractor design engineers for education in roadside safety.

His forward-thinking approach was instrumental in transitioning EAS’s NCHRP Report 230 product portfolio to 350 standards, and now, with Valtir, to MASH Standards, ensuring our products meet the highest safety benchmarks.

Beyond his significant contributions at Valtir, Jim has dedicated countless volunteer hours to advancing industry associations. He has served on the ARTBA Board of Directors and as Past Chairman and Current Member of the TSID, where he actively champions roadway infrastructure safety. His influence extends to multiple ARTBA committees, foundation task forces, and work groups, as he continuously strives to improve roadway safety standards.

Jim has held key positions in various associations, including:

• AASHTO: Friend of the Traffic Engineering Committee, Friend of the Roadside Safety Committee
• ATSSA: Member of the Manufacturers and Suppliers Committee, Temporary Traffic Control Committee, and various ATSSA foundation activities
• NCUTCD: Friend of the Temporary Traffic Control Committee
• NTPEP: Member of the Delineator Committee
• TF-13: Active Member
• TRB: Member of multiple committees, including AFB20 Roadside Safety, AHB50 Traffic Control Devices, AHB55 Work Zone, AND40 Visibility, and AHB30 Autonomous Vehicles

Jim is a trusted expert whose profound knowledge and insightful contributions continue to shape the roadway safety industry. He is widely recognized as a reliable source of information and innovative solutions, frequently sought after for task forces and working groups. His passion for collaboration and unwavering commitment to advancing transportation technology are evident in all his work and his vision for the future of transportation infrastructure.

Join us in congratulating Jim Crowley on this truly well-deserved honor, recognizing his exceptional dedication and impact on highway safety.